The Adidas Archive. 40th Ed.
More than 100 years ago, the brothers Adolf (Adi) and Rudolf Dassler made their first pair of sports shoes. Hundreds of groundbreaking designs, epic moments and star-studded collaborations later, this book presents a visual review of adidas sneakers through nearly 200 models.
To further develop and tailor his products to the athletes' specific needs, Dassler asked them to return their worn sneakers when they were no longer used. All used sneakers eventually ended up in his attic (to this day, many athletes return their shoes to adidas, often as a thank you after winning a title or breaking a world record). This collection now makes up the adidas archive, one of the largest, if not the largest archive of any sports equipment manufacturer in the world - which photographers Christian Habermeier and Sebastian Jäger have visually documented in extreme detail for years. highest reproduction techniques, these images reveal the fine details as much as the stains, the tears, the repair tape, the grass stains, the faded autographs. It's all here, unmanipulated and captured in extremely high resolution – and with it, each wearer's personal stories come to light. We come across the shoes worn by West Germany's soccer team during its miraculous World Cup victory in 1954, and those worn by Kathrine Switzer when she ran the Boston Marathon in 1967, before women were officially allowed to compete; custom models for stars from Madonna to Lionel Messi; collaborating with the likes of Pharrell Williams, Raf Simons, Stella McCartneyor Yohji Yamamoto; as well as the brand's pioneering techniques and materials.
A perfect gift idea for the sneaker-loving athlete.
The book is in English.
