Sneaker Obsession

The stories behind the brands, designers and sneakerheads that turned athletic footwear into a cultural phenomenon unfold in this epic volume. From the beginning of the twentieth century as a sports shoe; to the thrill of seeing Michael Jordan's red, white and black hightops on the court; to the swagger and style of hip-hop footwear, the sneaker has become a status marker and a sought-after cult collector's item. This sneaker history spans Nike's famous Swoosh logo and global dominance, the saga of the dueling brothers who founded Adidas and Puma, respectively, and the enduring popularity of Off-White kicks and Vans.

With a glossary of key terms and an overview of the sneaker's technological and stylistic revolutions, this is an essential book for understanding the streetwear universe, vocabulary and codes; its innovators and their coveted models; as well as the burgeoning global resale economy. Through profiles of the brands; portraits of Virgil Abloh, Chitose Abe and Travis Scott; and interviews with Kanye West, collector Max Limol, and pop culture guru Sarah Andelman of legendary Parisian boutique Colette, this book provides an in-depth perspective on the industry's creativity. Insights into the future of sneakers and how leading brands are committed to sustainability, customization and equality reveal how the sneaker industry continues to reinvent itself at the forefront of culture.

Give the inspirational book to the sneaker or streetwear lover. It will definitely be a hit.